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Marketing Malt Liquor (Case Study)
Essay specific features
Written by:
Mary W
Date added:
April 8, 2017
Level:
University
Grade:
A
No of pages / words:
2 / 295
Was viewed:
6082 times
Rating of current essay:
Essay content:
Surgeon General called the PowerMaster campaign insensitive
§ Would pursue legal action if the brand name wasn't dropped
§ Heileman Brewing Co. discontinued the product
o Government was criticized for getting involved
§ One newspaper columnist cited another brewing company and their advertising slogan (OE "It's the power") not being challenged
o James Sanders, President of the DC based Beer Institute claimed the government focused on PowerMaster to avoid the real factors the black community faced such as unemployment and poverty
Questions:
1...
displayed 300 characters
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Surgeon General called the PowerMaster campaign insensitive
§ Would pursue legal action if the brand name wasn't dropped
§ Heileman Brewing Co. discontinued the product
o Government was criticized for getting involved
§ One newspaper columnist cited another brewing company and their advertising slogan (OE "It's the power") not being challenged
o James Sanders, President of the DC based Beer Institute claimed the government focused on PowerMaster to avoid the real factors the black community faced such as unemployment and poverty
Questions:
1...
displayed 300 characters
General issues of this essay:
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