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Some Steps To Take

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Issue:

Philosophy

 

Written by:

Flora C

 

Date added:

September 30, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 492

 

Was viewed:

6877 times

 

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Essay content:

That underlines the need for external structures and systems to support and encourage responsible practice in advertising and to discourage the irresponsible. 19. Voluntary ethical codes are one such source of support. These already exist in a number of places. Welcome as they are, though, they are only as effective as the willingness of advertisers to comply strictly with them...
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Welcome as they are, though, they are only as effective as the willingness of advertisers to comply strictly with them. "It is up to the directors and managers of the media which carry advertising to make known to the public, to subscribe to and to apply the codes of professional ethics which already have been opportunely established so as to have the cooperation of the public in making these codes still better and in enforcing their observance...
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