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Essay

starbucks

Essay specific features

 

Issue:

Philosophy

 

Written by:

Thomas H

 

Date added:

February 8, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

16 / 4242

 

Was viewed:

798 times

 

Rating of current essay:

 
Essay content:

Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew."1 Starbucks' guiding principle is to develop enthusiastically satisfied customers all the time.2 It is not only creating the ultimate coffee beverage, but also providing excellent service that ensures customers leave the store completely satisfied and eager to return - maybe next time with friends or family...
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It prides itself in being the premier purveyor of finest coffee in the world,4 but they refuse to rest just at that. The goal is to provide for all customers a "third place" environment - a place of relaxation that is away from home and work.5 "If a car manufacturer offers air conditioning as standard to a segment of the market that has not had it before, you can guarantee everybody in 12 months will have imitated and be offering it...
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General issues of this essay:
Starbucks Coffee Company Starbucks Company Analysis Starbucks Starbucks Starbucks Starbucks Starbucks Starbucks Starbucks starbucks company analysis starbucks starbucks Starbucks Starbucks THE TWENTIETH-CENTURY EXPERIENCE
 

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