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Essay

attitude

Essay specific features

 

Issue:

Psychology

 

Written by:

Judy J

 

Date added:

February 1, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 3038

 

Was viewed:

1184 times

 

Rating of current essay:

 
Essay content:

Understanding how an attitude is formed is prerequisite for examining how do sources play a prominent role in forming a new attitude to substitute the audience current attitude. In communication perspective, a communication process is comprised of 4 elements, i.e. source, message, receiver, and feedback (Dominick, 2002, p...
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The attitudinal change among audiences is evident when we scrutinize the feedback of the audience as the audience feedback could be either a positive feedback (attitude) or a negative feedback (attitude) towards the message that originated from source. Thus, how an attitude changes or how a new attitude substitutes the current attitude is depending on how the audience (receiver) evaluate particular message from particular source/sources...
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