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Essay specific features
Written by:
Jean E
Date added:
April 25, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 637
Was viewed:
1741 times
Rating of current essay:
Essay content:
Understanding the underlying concepts that affect human psychology can help a company better sell their product or alternatively can help a consumer understand marketing strategies that get them to buy products.
Persuasion is the changing of attitudes by presenting information about another attitude...
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This information is then processed one of two ways: centrally or peripherally. If it is processed centrally the attitude change is more likely to have permanence. If the information is processed peripherally it will be more susceptible to later change.
The Elaboration Likelihood Model is a theory that states that there are two routes to persuasion...
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