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Essay specific features

 

Issue:

Psychology

 

Written by:

Jean E

 

Date added:

April 25, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 637

 

Was viewed:

1748 times

 

Rating of current essay:

 
Essay content:

Understanding the underlying concepts that affect human psychology can help a company better sell their product or alternatively can help a consumer understand marketing strategies that get them to buy products. Persuasion is the changing of attitudes by presenting information about another attitude...
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This information is then processed one of two ways: centrally or peripherally. If it is processed centrally the attitude change is more likely to have permanence. If the information is processed peripherally it will be more susceptible to later change. The Elaboration Likelihood Model is a theory that states that there are two routes to persuasion...
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