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Essay

Brands as Communities

Essay specific features

 

Issue:

Psychology

 

Written by:

Denise P

 

Date added:

January 24, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1691

 

Was viewed:

2508 times

 

Rating of current essay:

 
Essay content:

All too often, brands are seen as a monolithic construct from the company to the consumer, rather than an open conversation between both the company and the consumer, and more importantly – from consumer to consumer. In fact, in some cases it could potentially transform traditional consumers into content, experience, or value creators, themselves...
displayed 300 characters

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All too often, brands are seen as a monolithic construct from the company to the consumer, rather than an open conversation between both the company and the consumer, and more importantly – from consumer to consumer. In fact, in some cases it could potentially transform traditional consumers into content, experience, or value creators, themselves...
displayed 300 characters

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