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David Mcclelland

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Issue:

Psychology

 

Written by:

Kristen I

 

Date added:

December 5, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2117

 

Was viewed:

2834 times

 

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Essay content:

After his 30-year tenure at Harvard he moved, in 1987, to Boston University, where he was a Distinguished Research Professor of Psychology until his death at the age of 80. McClelland proposed a content theory of motivation based on Henry Murray's (1938) theory of personality, which sets out a comprehensive model of human needs and motivational processes...
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In McClelland's book The achieving society (1961) he asserts that human motivation comprises three dominant needs: the need for achievement (N-Ach), the need for power (N-Pow) and the need for affiliation (N-Aff). The subjective importance of each need varies from individual to individual and depends also on an individual's cultural background...
displayed 300 characters

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