Evaluate the claim that social surveys contribute more to understanding than qualitative methods.

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Issue:

Psychology

 

Written by:

Leah T

 

Date added:

June 2, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2451

 

Was viewed:

1252 times

 

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Essay content:

The results of Social surveys which are properly constructed, distributed and analyzed can be generalized to entire populations whilst they can essentially miss important insightful information, and qualitative analysis is less able to be generalized however the aim of qualitative analysis is a complete, detailed description, which tends to capture information which a narrow focused questionnaire would not...
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Qualitative research is meant to be used in the earlier stages of research and a tool by which to guide the research and indeed determine the choice or construction of a social survey. The nature of qualitative and quantitative data is also very different, qualitative data is in the form of words, pictures or objects whist quantitative data is in the form of numbers and statistics...
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