Exploratory Research

Essay specific features

 

Issue:

Psychology

 

Written by:

Martin W

 

Date added:

February 3, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 285

 

Was viewed:

3032 times

 

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Essay content:

This could also be done via a Pilot Study. A Pilot Study will allow a non-biased view of how the consumer may react to a product such as this by obtaining primary data that will reflect the concerns, likes, and dislikes of the new product. An additional added value of a Pilot Study is that it is based on a smaller exploratory research product that uses sampling but does not require rigorous standards or costs associated to the research...
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An additional added value of a Pilot Study is that it is based on a smaller exploratory research product that uses sampling but does not require rigorous standards or costs associated to the research. Focus Group Interviews also could benefit here as this technique within exploratory research is very popular with discussions surrounding advertising...
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