Gender Images In Magazine Ads

Essay specific features

 

Issue:

Psychology

 

Written by:

Eloise M

 

Date added:

September 25, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 528

 

Was viewed:

1627 times

 

Rating of current essay:

 
Essay content:

The model is as follows: ads of beauty products and perfumery intended for females or both genders with a passive white young woman (aged 18-35) on a neutral yet multi-coloured background doing nothing and wearing casual outfits. Thus the focus is on the woman depicted in the ad: neither her activity, nor the environment surrounding her are important...
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Thus the focus is on the woman depicted in the ad: neither her activity, nor the environment surrounding her are important. In this case the female in the ad is only a decoration or even a sex object. The correlation analysis of ads revealed that men in ads work more often and quite a few are professional athletes and representatives in the show business...
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