Inferring the Popularity of an Opinion From Its Familiarity
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July 21, 2015
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The authors completed five studies in total that proved their original hypothesis along with the reality of other related phenomena, such as the direct relationship between time delay and one’s memory of source information. In terms of reasons for these effects, the authors cite memory distortion (a source memory overload in which the sentiments of one group member spill over to the rest of the group) and familiarity as a cause for processing ease...
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In terms of reasons for these effects, the authors cite memory distortion (a source memory overload in which the sentiments of one group member spill over to the rest of the group) and familiarity as a cause for processing ease.
In studies 1A and 1B, undergraduate students at institutions such as the University of Michigan, Princeton, and Rutgers were asked to estimate how widespread the support for a certain issue was after hearing certain statements from one or several group members...
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