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Influence theories
Essay specific features
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Written by:
Robert L
Date added:
November 9, 2014
Level:
University
Grade:
C
No of pages / words:
3 / 684
Was viewed:
5553 times
Rating of current essay:
Essay content:
Put differently, persuasion occurs at the end of the process where a person understands a message then compares the position it advocates to the person's position on that issue.
A person's position on an issue is dependent on:
? the person's most preferred position (his/her anchor point)
? the person's judgment of the various alternatives (spread across their latitudes of acceptance, rejection, and noncommitment)
? the person's level of ego-involvement with the issue...
displayed 300 characters
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Put differently, persuasion occurs at the end of the process where a person understands a message then compares the position it advocates to the person's position on that issue.
A person's position on an issue is dependent on:
? the person's most preferred position (his/her anchor point)
? the person's judgment of the various alternatives (spread across their latitudes of acceptance, rejection, and noncommitment)
? the person's level of ego-involvement with the issue...
displayed 300 characters
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