What we encode
* Encoding meaning
? Semantic encoding ? encoding of meaning
? Acoustic encoding ? encoding of sound
? Visual encoding ? encoding of images
? Understanding something assists in its retention
? Self-reference effect ? info relevant to oneself is more likely to be retained
* Encoding imagery
? Mnemonic devices ? memory aids that use vivid imagery and organizational devices
* Organizing information for encoding
? Chunking ? organizing items into familiar units, often automatic
? Hierarchies
* Forgetting as encoding failure
? Without effortful process, much of what we sense is not encoded and therefore not remembered
* Storage ? maintenance of encoded info over time
? Sensory memory storage
o Sensory memory ? immediate recording of sensory info into memory
o Iconic memory ? momentary sensory memory of visual stimuli lasting very briefly
o Echoic memory ? momentary sensory memory of auditory stimuli, can be recalled for 3-4 seconds without attention given displayed 300 characters
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What we encode
* Encoding meaning
? Semantic encoding ? encoding of meaning
? Acoustic encoding ? encoding of sound
? Visual encoding ? encoding of images
? Understanding something assists in its retention
? Self-reference effect ? info relevant to oneself is more likely to be retained
* Encoding imagery
? Mnemonic devices ? memory aids that use vivid imagery and organizational devices
* Organizing information for encoding
? Chunking ? organizing items into familiar units, often automatic
? Hierarchies
* Forgetting as encoding failure
? Without effortful process, much of what we sense is not encoded and therefore not remembered
* Storage ? maintenance of encoded info over time
? Sensory memory storage
o Sensory memory ? immediate recording of sensory info into memory
o Iconic memory ? momentary sensory memory of visual stimuli lasting very briefly
o Echoic memory ? momentary sensory memory of auditory stimuli, can be recalled for 3-4 seconds without attention given displayed 300 characters
