Prospect Theory

Essay specific features

 

Issue:

Psychology

 

Written by:

Kathleen P

 

Date added:

May 18, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 835

 

Was viewed:

9746 times

 

Rating of current essay:

 
Essay content:

Starting from empirical evidence, the theory describes how individuals evaluate potential losses and gains. In the original formulation the term prospect referred to a lottery. The theory describes such decision processes as consisting of two stages, editing and evaluation. In the first, possible outcomes of the decision are ordered following some heuristic...
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In particular, people decide which outcomes they see as basically identical and they set a reference point and consider lower outcomes as losses and larger as gains. In the following evaluation phase, people behave as if they would compute a value (utility), based on the potential outcomes and their respective probabilities, and then choose the alternative having a higher utility...
displayed 300 characters

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