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Review of Central and Peripheral Routes to Persuasion
Essay specific features
Written by:
Michael R
Date added:
July 10, 2012
Level:
Grade:
A
No of pages / words:
3 / 604
Was viewed:
1656 times
Rating of current essay:
Essay content:
Under the central route, if
arguments are strong and convincing then a change in attitude is greater as opposed to weak and
non-compelling arguments. The disadvantage to the central route is that the receiver must be
motivated to analyze the message if not, then the message will be lost.
The peripheral route persuades the incidental cues associated with pleasure through the senses or
a pleasing environment or situation...
displayed 300 characters
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The receiver will be persuaded by factors that have nothing
to do with the message, if they are not able to focus on the actual content of the message. The
receiver is not considering the pros and cons of an issue therefore a cognitive responses is less
likely to occur. Factors that can influence the peripheral route are positive and negative cues,
attractiveness and expertise of the factors...
displayed 300 characters
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