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Essay

Review of Central and Peripheral Routes to Persuasion

Essay specific features

 

Issue:

Psychology

 

Written by:

Michael R

 

Date added:

July 10, 2012

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 604

 

Was viewed:

1646 times

 

Rating of current essay:

 
Essay content:

Under the central route, if arguments are strong and convincing then a change in attitude is greater as opposed to weak and non-compelling arguments. The disadvantage to the central route is that the receiver must be motivated to analyze the message if not, then the message will be lost. The peripheral route persuades the incidental cues associated with pleasure through the senses or a pleasing environment or situation...
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The receiver will be persuaded by factors that have nothing to do with the message, if they are not able to focus on the actual content of the message. The receiver is not considering the pros and cons of an issue therefore a cognitive responses is less likely to occur. Factors that can influence the peripheral route are positive and negative cues, attractiveness and expertise of the factors...
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General issues of this essay:
Deadly Persuasion persuasion in the media persuasion persuasion Commercial Persuasion The art of Persuasion Observing Persuasion In The Ne Persuasion 2 Persuasion PERSUASION Persuasion Paper Review of Central and Peripheral Routes to Persuasion An Extension of Persuasion Packaging Persuasion Persuasion
 

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