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Essay

The maintenance of stereotypes.

Essay specific features

 

Issue:

Psychology

 

Written by:

Margaret B

 

Date added:

March 13, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1515

 

Was viewed:

255 times

 

Rating of current essay:

 
Essay content:

Individuals seek also to perceive themselves in as optimistic light as possible, in an attempt to establish a positive distinctiveness between the self and other in-group members and between the in-group in comparison with the out-group. This is known as the self-esteem hypothesis (2000). From understanding how stereotypes are formed through the social identity theory, we can see how they are maintained...
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A study conducted by Rudman & Borgida (1995) primed male subjects to sexist female stereotypes through a television commercial in which women were portrayed as sexual objects. It was found that the primed males were more likely to engender women in a sexual fashion, paying more attention to her appearance than to what she was saying...
displayed 300 characters

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