The Role of Cognitive Dissonance in Decision Making

Essay specific features

 

Issue:

Psychology

 

Written by:

Vanessa T

 

Date added:

August 24, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2263

 

Was viewed:

6055 times

 

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Essay content:

. . . In other words, to err is human. In 1957, Festinger identified another phenomenon in human cognition--cognitive dissonance. Festinger theorized that humans experience negative emotions when performing behaviors that are contrary to their attitudes. These negative emotions, collectively called "cognitive dissonance," have been shown to influence people's attitudes and behaviors in myriad situations...
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These negative emotions, collectively called "cognitive dissonance," have been shown to influence people's attitudes and behaviors in myriad situations. Is it possible that cognitive dissonance plays an important role in directing the illogical or irrational decisions that people often make? More specifically, can cognitive dissonance be partially responsible for the many common flaws in human thinking? As evidenced by his research, Festinger found that cognitive dissonance can provide a serious hindrance to proper decision making, and reducing dissonance may significantly improve decision making skills...
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