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The Role of Cognitive Dissonance in Decision Making
Essay specific features


Written by:
Vanessa T
Date added:
August 24, 2013
Level:
University
Grade:
A
No of pages / words:
9 / 2263
Was viewed:
6123 times
Rating of current essay:
Essay content:
. . . In other words, to err is human.
In 1957, Festinger identified another phenomenon in human cognition--cognitive dissonance. Festinger theorized that humans experience negative emotions when performing behaviors that are contrary to their attitudes. These negative emotions, collectively called "cognitive dissonance," have been shown to influence people's attitudes and behaviors in myriad situations...
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These negative emotions, collectively called "cognitive dissonance," have been shown to influence people's attitudes and behaviors in myriad situations. Is it possible that cognitive dissonance plays an important role in directing the illogical or irrational decisions that people often make? More specifically, can cognitive dissonance be partially responsible for the many common flaws in human thinking? As evidenced by his research, Festinger found that cognitive dissonance can provide a serious hindrance to proper decision making, and reducing dissonance may significantly improve decision making skills...
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