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Uses And Gratification
Essay specific features
Written by:
Heidi R
Date added:
November 16, 2015
Level:
University
Grade:
A
No of pages / words:
3 / 660
Was viewed:
3243 times
Rating of current essay:
Essay content:
bei Ausschreitungen) oder die Medienberichterstattung selbst dominieren
die offentliche und private Kommunikation. Unter den klassischen Theorien der
Medienwirkungsforschung sind eine ganze Reihe von Ansatzen zu finden, welche das
Zusammenhangen von medialer und interpersonaler Kommunikation thematisieren...
displayed 300 characters
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Die interpersonale Kommunikation nimmt dabei entweder die Rolle einer abhangigen
Variable ein, welche durch die mediale Berichterstattung beeinflusst wird (klassische Idee des
Agenda Settings), oder aber als unabhangige Variable, welche die Mediennutzung erklart
(Uses-and-Gratifications). In beiden Fallen wird die interpersonale Kommunikation jedoch als
„Anschlusskommunikation“ betrachtet, da sie jeweils nach der Mediennutzung erfolgt...
displayed 300 characters
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