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Marketing

Essay specific features

 

Issue:

Religion

 

Written by:

Gladys T

 

Date added:

May 28, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 794

 

Was viewed:

5129 times

 

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Essay content:

After purchasing the product and realizing the results, the consumer is disappointed and regrets ever buying the less expensive product. One of the major dilemmas that marketers face understands why consumers buy what they buy. For example, a consumer has two choices, A: to purchase a pair of Dr. Martin boots or B: to purchase a pair of Graphite boots from Wal-Mart...
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For example, a consumer has two choices, A: to purchase a pair of Dr. Martin boots or B: to purchase a pair of Graphite boots from Wal-Mart. The decision is simple; of course, the consumer will choose a pair of Dr. Martins simply because of how it is marketed. Dr. Martin boots are well known to be able to: last, a long time without wear and tear, made of real leather, and comes with a warranty...
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