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Essay

COKE

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Issue:

Science

 

Written by:

Victor D

 

Date added:

July 22, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 675

 

Was viewed:

7698 times

 

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Essay content:

For more information on the benefits of hydration, go to: hydration.thecoca-colacompany.com I was immedately skeptical. I understood the marketing strategy behind the blub ? consumers are increasingly conscious of the effects of fast-food and other unhealthy products that they put into their bodies (see here, along with this and this and this and this)? but I doubted that this method of self-promotion by Coca-Cola was accurate...
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But nowhere does it say how Coca-Cola specifically hydrates one's body well. Of course, this is not the company's intention. By merely associating the brand name with "hydration" (variations of the word itself appear six times in the blurb on the box), Coca-Cola creates the impression in consumers' minds that the soft drink, in fact, does hydrate one's body...
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