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Essay specific features
Written by:
David J
Date added:
September 7, 2016
Level:
University
Grade:
B
No of pages / words:
4 / 904
Was viewed:
5089 times
Rating of current essay:
Essay content:
Throughout its existence Pepsi adjusted its marketing strategies trying to keep up with the social and economic conditions of its consumers. During the Great Depression and continuing into the World War II Pepsi emphasized the low prices of the drink knowing that people had narrowed their budgets. In the mid...
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In the mid. 1950s the emphasis fell on Pepsi being a lifestyle accompaniment. The breakthrough move by Pepsi was made in the late 1950s to capture the market of new generation of baby boomers. Its best known advertisement slogans such as "You're in the Pepsi Generation", "Have a Pepsi day" or "You've got a lot to live, Pepsi's got a lot to give" set a new standard for advertising...
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