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Essay

LVMH

Essay specific features

 

Issue:

Science

 

Written by:

John H

 

Date added:

April 17, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 499

 

Was viewed:

890 times

 

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Essay content:

The luxury goods are very sensitive to the fluctuation of economy; any economic wave could influence its sales. LVMH?? s business largely depends on the economic condition, if economy was depressed, its sales growth slow down sharply like it did in 2002, since demand for luxury goods declines markedly when recession or depression happens...
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Broad acquisition makes no sense and could bring burden, such as it acquired Pury & Luxembourg, which is criticized since there was no room for art auction market. Opportunities 1. The demand of luxury products is rising. 2. There is a trend of mergence, acquisition, alliance. The small companies are seeking shield to exist in fierce competition...
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General issues of this essay:
LVMH strategic analysis Lvmh Gucci & Lvmh: The Battle For Control LVMH's Diversification LVMH LVMH LVMH LVMH LVMH: Diversification strategy into luxury goods LVMH: Expanding Brand Dominace in Asia Lvmh And Luxury Goods Marketing Lvmh Lvmh: Diversification Strategy Into Luxury Goods LVMH LVMH
 

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