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Issue:

Science

 

Written by:

Omar C

 

Date added:

March 13, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 292

 

Was viewed:

8663 times

 

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Essay content:

Also, Vinamilk has gained a great customer understanding and satisfaction as well as knowledge of the local market. Another remarkable factor that has actually strengthened Vinamilk’s leading position in the market is that it already holds a strong distribution presence which spreads nationwide, from urban to rural, coastal and mountainous areas...
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The distribution network is the decisive factor for the success of a consumer goods producer. Vinamilk is now operating agencies at grassroots levels like villages in rural areas, and almost all shops on the main streets of major cities sell Vinamilk products. In addition to the strong domestic distribution with the network of 183 agencies spreading over 64/64 provinces, cities, and Vinamilk products are exported to United States and many European countries as well as area of Middle-East and Southeast Asia...
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