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Market Research

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Issue:

Science

 

Written by:

Rose H

 

Date added:

March 15, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2912

 

Was viewed:

3979 times

 

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Essay content:

However, the attention is directed to the different perspective on the importance of guanxi to business practices and possible impacts of the guanxi on western firms' success in China. In order for western firms to enter China market, they have to confront with complex and constantly changing ethical percepts in China (Wu, 1999) and different types of guanxi not only exist but also can be harnessed in an ethical fashion to create wealth (Leung et al...
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Dates back to the mid 1980s, Motorola's presence operates the largest owned subsidiary in China and had moved their country from a centrally planned economy to a market economy. The Motorola has invested in China for a decade and is so far the largest foreign investor in China. Therefore, guanxi has an impact on Motorola to be an established company in China compared to their competitors, Siemens and Nokia...
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