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Marketing

Essay specific features

 

Issue:

Science

 

Written by:

Amy M

 

Date added:

November 11, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 1078

 

Was viewed:

606 times

 

Rating of current essay:

 
Essay content:

Sea Goddess Cruises has not adequately considered enough segments in the market, which has been a major contributor to the lack of market share. SGC should eliminate all plans for monosegmenting. As stated in earlier reports, the segment that SGC is trying to target (i.e. lawyers, doctors, CEOs, etc...
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SGC must look at some other segments to a greater variety of passengers, which may then lead to increased market share and revenue. We have found that the current segment is far too narrow and complex. SGC may want to try and market more to the upper-middle class or middle class portion of the population...
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