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Marketing
Essay specific features
Written by:
Julie R
Date added:
March 31, 2013
Level:
University
Grade:
A
No of pages / words:
10 / 2523
Was viewed:
7345 times
Rating of current essay:
Essay content:
This concept is useful in two situations: when demand exceeds supply, when product is too high.
The product concept;
The idea that consumers will buy product that offer most in quality, performance, and features.
The Selling concept;
The idea that consumers will not buy enough of the firms product unless it undertakes a large selling and promotion efforts
The marketing concept;
Organizational depend on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do...
displayed 300 characters
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This concept is useful in two situations: when demand exceeds supply, when product is too high.
The product concept;
The idea that consumers will buy product that offer most in quality, performance, and features.
The Selling concept;
The idea that consumers will not buy enough of the firms product unless it undertakes a large selling and promotion efforts
The marketing concept;
Organizational depend on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do...
displayed 300 characters
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