Media And Politics: Agenda Setting And Framing

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Issue:

Science

 

Written by:

Maria C

 

Date added:

February 6, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 808

 

Was viewed:

9256 times

 

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Essay content:

Their agenda is not the issues they present or their positions on them, but to gain media attention. If the candidates do not present interesting visuals or dramatic news, than the media can pull the plug from underneath them. "The media has a good deal of discretion over how individuals are allowed to portray themselves" (Ginsberg, Lowi & Weir, 1999, p...
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"The media has a good deal of discretion over how individuals are allowed to portray themselves" (Ginsberg, Lowi & Weir, 1999, p. 298). In addition, the media has control over how they portray an individual. Thus, political figures are framed by the media. The media can set the image for a political figure or candidate, sealing their approval or disapproval for them and cementing that image toward the audience...
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