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membership growth strategy for the anaphylaxis campaign

Essay specific features

 

Issue:

Science

 

Written by:

Karen R

 

Date added:

May 4, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3282

 

Was viewed:

8905 times

 

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Essay content:

This new marketing campaign is aiming to increase the membership by the end of the coming year. To start with we are aiming to do that by 25% taking the total membership to 10,000 members. The campaign is aimed at people with children aged 12 ? 18 years of age, as it is realised that this age group, teenagers and young adults, are most at risk from allergy attacks and they need the most support...
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It is also believed that it is unlikely they would be willing or keen to join the campaign themselves, so it is felt the best idea would be to focus on their parents. The aim is to see a more varied membership with more people joining who suffer from other allergies other than peanut. This will be done by creating awareness of the Campaign and highlighting the fact that it is not for any particular allergy, but for anyone who feels they would benefit from membership...
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