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Essay specific features
Written by:
Robert B
Date added:
June 19, 2016
Level:
University
Grade:
B
No of pages / words:
2 / 442
Was viewed:
7626 times
Rating of current essay:
Essay content:
Thus, Dell, which brings products, that have life cycles of only a few months, to market faster than its competitors, enjoys early-to-market advantage.
• CUSTOMIZATION AND QUICK RESPONSE:
? Dell uses the Internet to sell its products by offering a virtually unlimited variety of PC configurations...
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Customization allows Dell to satisfy customers by giving them a product that is close to their requirements. Options are displayed over the Internet to attract customers. By this way, Dell can response quickly to the changes in demands.
? A key part of Dell's success is that the site offers consumers "choice and control via Internet...
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