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Adidas:behind the brand

Essay specific features

 

Issue:

Social Issues

 

Written by:

Drew O

 

Date added:

May 28, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 804

 

Was viewed:

3802 times

 

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Essay content:

How did it go about repositioning to once again be among the coolest of kicks? Adidas claims that, "the brand values of the company – authenticity, inspiration, honesty and commitment – are derived from sport." Historically, this sensibility was demonstrated through early and continued involvement with Olympic athletes, as well as active sponsorship of major global sporting events – like the World Cup...
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Today these events provide an ample playing field for sportswear companies to duke it out for representation and thus market share. Adidas’s rapid growth in Asia, where revenue rose by 15 percent to US$ 878M last year, may be further propelled in Japan and Korea when those two nations host the World Cup this year – an event which is expected to garner 2...
displayed 300 characters

General issues of this essay:
Adidas Behind The Brand Balanaced Score Card Balanced Score Card Balanced Score Brand Segment Of Adidas balanced score card Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility Credit Score The Pinocchio Factor In Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, The Reebok Brand, And An Examination Of A Recent Campaign English Ap Essay - Score 6 The Adidas Brand the score Film Score Music Balance Score Card Adidas:behind the brand
 

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