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Essay

Advertising Strategies

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Issue:

Social Issues

 

Written by:

Beverley E

 

Date added:

February 17, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1334

 

Was viewed:

9791 times

 

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Essay content:

This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose their ads by when Steve Craig says that "?program producers and schedulers must consider the target audience needs of their clients" (162). The types of advertisements are driven by the content of the magazine...
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The types of advertisements are driven by the content of the magazine. Sports Illustrated provides a great example of how advertisers adjust their ads to their perception of what the readers are interested in. When comparing ads in a regular edition of Sports Illustrated and a swimsuit edition of Sports Illustrated, one particular company really stood out by the way they marketed their product differently...
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