“Advertising targeted specifically to children should be banned”.

Essay specific features

 

Issue:

Social Issues

 

Written by:

Jordan W

 

Date added:

May 19, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

9 / 2334

 

Was viewed:

8974 times

 

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Essay content:

They have more personal power, more money, and more attention focused on them than any other generation before them. Gone are the days when were made of sugar and spice and all things nice, and boys were made of frogs and snails and puppy dog tails. Today’s generation, the KGOY (Kids Grow Up Young) generation has been tagged as the 'age of compression'...
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It influences spending of up to US $600 billion a year, and affecting close to 60 per cent of all brand decisions taken by their parents. Not surpris¬ingly, the tweens of today are exposed to around 40,000 commercials a year [Brand Child, Martin Lindstrom]. Brands are more popular among today's tweens...
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