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Essay

Airlines

Essay specific features

 

Issue:

Social Issues

 

Written by:

Stephanie K

 

Date added:

June 5, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 293

 

Was viewed:

8374 times

 

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Essay content:

Training and development plays an essential role particular in service sector marketing in-order to gain a competitive edge. This is clearly apparent in the airline industry. • Suppliers: Increase in raw material prices will have a knock on affect on the marketing mix strategy of an organisation. Prices may be forced up as a result...
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Prices may be forced up as a result. Closer supplier relationships is one way of ensuring competitive and quality products for an organisation. • Shareholders: Shareholder expectation and perception. • Media: Positive or adverse media attention on an organisation’s product or service can in some cases make or break an organisation...
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