Improved textile manufacturing technologies and production methods
iii. Growth of the advertising industry
Development of national markets and chain stores, in addition to mail order catalogues
A wide variety of social, political, governmental, technological and economic factors work together to create the retail apparel environment we know today, some of which are:
• Implementation of information technology; enhancing communication networks and systems to facilitate interaction between customers and companies
• Movements to better track consumer trends, and create custom made clothes quickly
• Computer aided design and automated manufacturing plants
• Seamless integration through technology of each step in the manufacturing process
• Internet sales
• Consumers demanding quality rather than lowest price/brand loyalty weak
• Most stable markets were for high-end luxury goods
• Outsourcing for lower production
• Movement to stop manufacturing seasonally, rather by clothing type
• Internationalizing production/alliances formed between countries involved in production of fashion goods
• Movement to market products in non-traditional areas, like Russia, S... displayed 300 characters
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Korea, Turkey, and S. America
• Many large, traditional companies having trouble (e.g., UK’s Marks and Spencer, U.S.’s J.C. Penny
• Licensing brand names to stay afloat-Mossimo’s agreement with target-3 years, 1 billion dollars
• Difficulties with sweatshop labor, more informed public-global initiatives begun to
• Increasing monitoring of the industry and certification of manufacturers-e... displayed 300 characters
