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Essay

Beauty industry in China

Essay specific features

 

Issue:

Social Issues

 

Written by:

Joshua T

 

Date added:

February 26, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 676

 

Was viewed:

2294 times

 

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Essay content:

Moreover, the revenue of the sector is expected to reach 176.2 billion yuan (US$21.3 billion) this year and double in the next five years. From the perspective of cosmetics, a similar track is visible: The annual average spending of Chinese on cosmetics, in the early 1980s, was about one yuan (12 US cents), the figure rose to five yuan (60 US cents) in the early 1990s, and 25 yuan (US$3) at the end of 2000...
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In spite of the two decades of rapid development, China's beauty sector has been in a kind of disorderly state, "it's of great urgency to find a brand-new industry mode suitable for the 21st century." An interesting phenomenon is that Chinese men are attaching more and more attention on their personal image as well...
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