Ben &Amp; Jerry

Essay specific features

 

Issue:

Social Issues

 

Written by:

Darlene E

 

Date added:

March 1, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2581

 

Was viewed:

7079 times

 

Rating of current essay:

 
Essay content:

Substitutes are however available. There are other ice creams not in the "super premium" category. To an extent, these are real competitors. However for the market B&J caters for the up market 25-40's with a high disposable income their strategies should not have a great impact on B&J. The frozen yogurt lines which B&J now provides, has a number of direct competitors to deal with...
displayed 300 characters

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Substitutes are however available. There are other ice creams not in the "super premium" category. To an extent, these are real competitors. However for the market B&J caters for the up market 25-40's with a high disposable income their strategies should not have a great impact on B&J. The frozen yogurt lines which B&J now provides, has a number of direct competitors to deal with...
displayed 300 characters

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