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brands
Essay specific features
Written by:
Tony R
Date added:
December 6, 2012
Level:
University
Grade:
A
No of pages / words:
3 / 630
Was viewed:
6511 times
Rating of current essay:
Essay content:
There is really no advertisement or promotion of the actual product being sold; it is the identity. People want to express themselves and their personalities, so they buy the branded products that promote their personality and lifestyle. Young people are especially hooked into the idea of brands because they are still searching to find themselves and their own identity...
displayed 300 characters
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They believe that brands can help to express themselves and relate to others better. Klein thinks that the producers of these brands have consumers hypnotized to buy the product because they want to be associated with the lifestyle that the brand promotes. The producer is making the identity associated with its product seem in demand and popular, so the consumers, wanting to be connected with that identity, buy the product...
displayed 300 characters
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