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Case Study
Essay specific features
Written by:
Noah S
Date added:
November 6, 2014
Level:
University
Grade:
B
No of pages / words:
6 / 1607
Was viewed:
9915 times
Rating of current essay:
Essay content:
This relationship has special benefits for advertisers.
Saying this all magazines have different involvement levels, this is terms how much the reader is involved with magazine and the contents inside. It is a theoretical concept and is what many advertising companies research when choosing to advertise in magazines...
displayed 300 characters
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obviously involvement should be related to magazines, because companies need to be able to choose what and where they advertise.
Certain magazines have different involvement levels, here in this case study (4.1), they use the examples of Better Homes and Gardens and Women's Day. These have two totally different involvement levels with Better Homes and Gardens having a much higher level because it is a magazine that is designed to educate and teach you to perform things around your own home...
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