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case study coyote loco

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Issue:

Social Issues

 

Written by:

Jeniffer H

 

Date added:

July 14, 2011

 

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Grade:

A

 

No of pages / words:

30 / 8139

 

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In fact, many restaurants have used various types of revenue management practices, in order to achieve higher profit. However, the application of those strategies seems to be too tactical. Therefore, it is suggested for restaurants to reconsider the use of a broad theory from revenue management which might help the restaurant operators to gain more profit and to successfully implement restaurant revenue management...
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According to Kimes et al. (1998, pp.33) Revenue Management is the “application of information systems and pricing strategies to allocate the right capacity to the right customer at the right time and place.” This system can help the restaurant to determine the right price for the right time and the right customer...
displayed 300 characters

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