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Essay

celebrities in advertising

Essay specific features

 

Issue:

Social Issues

 

Written by:

Sandra O

 

Date added:

September 7, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 434

 

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6046 times

 

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Essay content:

The use of celebrity advertising has become a trend in creating a winning corporate image and is therefore used in the marketing phase. Some of the best known celebrities employed for advertising campaigns include…..? AND HOW MUCH THEY GOT PAYED? Nicole kidman- channel Jessica simpson- proacitive Ian Thorpe- Uncle tobies Tiger woods, roder ferdere and ????- gillet shaver campaign The reason behind the popularity of celebrity advertising is the advertisers' certainty that the brand image will be built through the use of celebrities to achieve a high extent celebrities achieve a higher degree of attention and recall for consumers, which will eventually lead to higher sales...
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Although the potential benefits of using celebrity advertising to promote brand images and products are significant, so are the costs and risks There a three main techniques when using celebrity endorsements, these include creditability, Attractiveness and power. Credibility is used to the extent to which the recipient sees the source as having relevant knowledge, skill or experience and trusts the source to give unbiased, objective information...
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