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Essay

Come As You Are

Essay specific features

 

Issue:

Social Issues

 

Written by:

Brian R

 

Date added:

July 20, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 775

 

Was viewed:

2081 times

 

Rating of current essay:

 
Essay content:

Everything is so cliche or old-fashioned and most of our ad campaigns emphasize on good image, look and appearance. However, we do have some exceptions. A very striking campaign, one that contradicts what is supposed to be ‘in fashion’ now is one of the Lebanese fast food chain called Crepaway. The slogan for the campaign is: ‘Come As You Are’, similar to a song title from the legendary American rockers Nirvana...
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Obviously, Lebanese people give great importance to their appearance as to not risk being turned away at a certain place. That is why the tagline in this case suggests something totally unexpected. It mainly consists of people who are in an inappropriate shape or condition to go out on an occasion. The first ad is a guy with his hair all messed up looking very sleepy as if he just got out of bed...
displayed 300 characters

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