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Essay

CSR - benetton

Essay specific features

 

Issue:

Social Issues

 

Written by:

Irene Z

 

Date added:

January 3, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 377

 

Was viewed:

567 times

 

Rating of current essay:

 
Essay content:

Social marketing is the new trend to look out for amongst brands. Grammy Award winning Senegalese singer Youssan N'Dour's latest composition was created specially for his micro-credit project-Birima. As Benetton lends support to the program, 'Africa Works' will be its communication theme around the world...
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Plans to take this micro-credit project beyond Senegal within the next six months to Ivory Coast are already in place. It is starting off with a corpus of around half a million euros, funded by the Senegalese singer himself, and the Benetton Group. Financial help would be key, if this project has to be a success...
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