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Essay

Current Advertising Theory

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Issue:

Social Issues

 

Written by:

Mary B

 

Date added:

September 22, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 852

 

Was viewed:

4278 times

 

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Essay content:

Obstacles such as digital video recorders, such as Tivo, and other forms of digital media allow users to bypass traditional advertisements thus forcing ad agencies to produce clever new ones to fool the population into not realizing they're watching an advertisement. Though with the realization of the media's influence American's can hope to see changes in the advertising industry that allows for more free expression rather than force fed jingles...
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This bombardment of media has forced us to adapt. We no longer realize that we tune out most advertisements. The ads increasingly encroach upon our public space: our schools, our public transportation, our buildings, and even our beaches (a new technique enables the advertisers to stamp their ads onto the sand at beaches...
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