Customer Arbitrator

Essay specific features

 

Issue:

Social Issues

 

Written by:

Carl R

 

Date added:

July 23, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 807

 

Was viewed:

9422 times

 

Rating of current essay:

 
Essay content:

All the goals of an organization including profit can be realized through customer orientation, integrated marketing action and generation of customer satisfaction. Today customer is the king and managing customer is the major concern for companies. In this age of competition the concept of winning customer is further heating up because of the globalization and privatization policies of government, The companies are finding hard time in satisfying the demand of customers and thus loyalty of customers towards a company brand is switching day by day...
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The companies are framing marketing strategies to build customer share rather than gaining marketing share. Managing customer and winning over customer is major concern for companies in 21st century. It consists of the following concept: Customer expectations are influenced by the experiences of the customer and their immediate reference group, Delivering quality service is the combination of right people, right time and right technology...
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