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Despite competition success, sportswomen will be far more successful if they are attractive and marketable.

Essay specific features

 

Issue:

Social Issues

 

Written by:

Louis P

 

Date added:

October 18, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1069

 

Was viewed:

7763 times

 

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Essay content:

The profile of Anna Kournikova, one of the highest paid tennis players of her era, rests predominantly on her physical appeal rather than her talent – she has never actually won a major title. She may not be very successful in her performances, but she is triumphant in sponsorships and endorsements...
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This can lead to the assumption that sex appeal is more important to become successful than playing the sport well. Anna Kournikova, the attractive tennis player “whose looks have earned her an estimated $11 million to $15 million in endorsement contracts despite a lacklustre record on the professional circuit” (New York Times, online), displays an obvious use of sex appeal to get sponsors and an audience, because, for an advertiser, the most important element is visibility...
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General issues of this essay:
Attractive Industries How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy. How To Identify The Must Attractive Customer Is The Industry Attractive And What Are Its Prospects For Above-Average Profitability? women in pro sports Sports them and Now: Roman times Women And Sports Drugs, Steroids and Athletes - Excellence in Sports: HOW MEN REACT TO ATTRACTIVE WOMEN. Fuel Cells – An Attractive Solution To India’S Energy Needs Despite competition success, sportswomen will be far more successful if they are attractive and marketable. Do Sports Agents corrupt the sports entertainment industry? Does Utopian Socialists offer an attractive political reform? Men Vs. Women in Professional Sports Ney York Times article
 

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