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Direct to Consumer Advertising

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Issue:

Social Issues

 

Written by:

James M

 

Date added:

August 5, 2012

 

Level:

 

Grade:

A

 

No of pages / words:

24 / 6488

 

Was viewed:

8469 times

 

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Essay content:

This became apparent when in 1992, a group at UCLA attempted to conduct a study that would involve a group of medical experts as participants. In selecting the medical experts, they established a criterion whereby anyone who had received more than $300 in compensation over the past two years from a member of the pharmaceutical industry would be excluded from participating...
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In selecting the medical experts, they established a criterion whereby anyone who had received more than $300 in compensation over the past two years from a member of the pharmaceutical industry would be excluded from participating. Unfortunately, the quota could not be met based on this criterion. It turned out that 71% of those initially selected had violated the standard...
displayed 300 characters

General issues of this essay:
Direct from Dell No B.S. Direct Marketing BT Direct marketing CRM and Direct Mail Direct Mail Direct Marketing Direct Selling foreign direct investment Tiger Direct Direct Mail Marketing Direct Painting Direct To Consumer Pharmacuetical Advertising Direct to Consumer Advertising Opinions of Pharmaceutical Direct-to Consumer Marketing on College Students The Fine Print: Direct To Customer Advertising
 

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