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E-Commerce
Essay specific features
Written by:
Heather R
Date added:
March 6, 2014
Level:
University
Grade:
B
No of pages / words:
5 / 1327
Was viewed:
4447 times
Rating of current essay:
Essay content:
Windham believes that net consumers are very different than mall shoppers and catalog shoppers. Furthermore, she says that dot-coms are responsible for ruining their own chances to sell because they have spoiled customers to the point that consumers expect cheap prices and freebies and if they don't get them, they just move on to another site...
displayed 300 characters
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E-commerce, Windham says, is a fickle world with little, if any, customer loyalty (Fortune, 2000). Windham found some interesting differences between online shoppers and traditional shoppers. For instance, 34 percent of online shoppers describe themselves as comparison shoppers but only 8 percent of traditional shoppers describe themselves as comparison shoppers...
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