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Essay

Evolution of Communication Strategy

Essay specific features

 

Issue:

Social Issues

 

Written by:

Anthony M

 

Date added:

July 14, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

20 / 5524

 

Was viewed:

5900 times

 

Rating of current essay:

 
Essay content:

It’s to do with institutional publicity, whose aim is to communicate the company's values (...) We need to convey a single strong image, which can be shared anywhere in the world. - Luciano Benetton, Founder and Chairman1 When Life magazine makes a cover about war, it makes the cover to inform, but also to sell the magazine and to sell the advertising pages inside the magazine -- Chivas Regal and all the others...
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So Time magazine and all the others make a cover to inform and to sell. To do what I do, I do that to sell but also to inform. And as soon as you inform, people point a finger at you and say, "You are exploiting!" No. It's the people who don't even inform [who are exploiting]. I don't care about the rejection; I'm not afraid to be rejected...
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General issues of this essay:
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