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Fashion - A design Centred approach V Market Centred approach

Essay specific features

 

Issue:

Social Issues

 

Written by:

William O

 

Date added:

July 6, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1806

 

Was viewed:

7349 times

 

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Essay content:

The choice of fabric for a line and the amount of detail in the design features included will directly influence the cost. Designers in a market led company need to be wary of how many features they can include in order to keep cost within the consumer range whereas a design led company have more focus on the artistic values of a product...
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Statistics and marketing resources are used to split and target the most lucrative groups, and uses these segments with similar needs and wants as the basis for developing highly targeted sales and marketing strategies. This method is said to stifle creativity because the core aspect of it is to make profit- this means designers have work within a certain framework and have to keep to certain costs...
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