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Written by:
Anne R
Date added:
July 7, 2015
Level:
University
Grade:
A
No of pages / words:
2 / 320
Was viewed:
2121 times
Rating of current essay:
Essay content:
American Airlines has an in-flight magazine called American Way Magazine that focuses on the many needs and services of the business traveler, while United Airlines’ in-flight magazine is called Hemispheres. Hemispheres concentrates on the world traveler, but has specific sections aimed at stateside business travelers...
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Air Canada, Alaska, Aloha, Continental, Delta, Southwest, and U.S. Airways all have their own in-flight magazines that focus on the traveler.
VOOLV looks at this as an excellent marketing possibility. In addition to the in-flight marketing exposure, many of the airlines in-flight magazines have web sites that serve as electronic versions of the magazines...
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